This week, we turned our focus to the Retail & FMCG industry. How are investment priorities and strategic plans evolving for professionals in this sector on their digitalization journey? With the participation of 200 corporate professionals from 88 different companies, we present an analysis that reveals the real dynamics of transformation in the world of Retail & FMCG.
-- Research Methodology: An Objective Data Collection Process --
As part of our PitStop event series, we conducted a comprehensive analysis of technology preferences among 200 corporate professionals from 88 different retail & FMCG organizations. To ensure unbiased results, we employed an objective presentation method and collected independent evaluations from all participants.
Emerging Expectations for Tomorrow: Human Resources and Digitalization Take Center Stage
In the Retail & FMCG sectors, expectations around human resources management and digitalization play a defining role in shaping the future vision of organizations. HR, talent management, and employee engagement are at the top of the investment agenda, reflecting a primary focus for companies seeking to ensure competitive advantage, foster corporate culture, and achieve sustainable productivity.
- 34% Talent Management & Employee Engagement
- 30% OKR and KPI Integration
- 29% Employee Participation & Performance Management
- 29% Digital and Paperless Documentation Processes
- 28% Sustainability Management
- 25% Gamification Experience
- 24% Carbon Emission Management
- 24% Energy Efficiency
- 24% E-Waste Transformation
- 24% Customer Behavior with Mobile Trace Technologies
As these results show, it’s not only human management, but also environmental responsibility, sustainability, and next-generation customer experience that stand out on the strategic roadmaps of Retail & FMCG professionals.
Common Industry Agenda: Designing the Business Model of the Future
Digitalization and sustainability have become priorities on the agenda of organizations across all sectors. The overlap between the expectations of Retail & FMCG professionals and those in other industries highlights how technology is driving innovation and agile business models to the forefront.
- Autonomous, AI-Driven Production
- Task and Business Management
- Sustainability Management
- Carbon Emission Management
AI-powered automation, sustainability management, and carbon emission initiatives provide clear signals for technology companies, investors, and corporate players on how business processes will evolve in the future.
Current State of the Industry: Digital Capabilities and Practices
Energy savings at the production line level have now become standard in Retail & FMCG. Companies have long invested in digitalization for document and archive management as well. However, it is noteworthy that “Digital and Paperless Documentation” remains one of the areas where organizations need the most improvement. This demonstrates that, despite progress in some areas, the sector’s need for continuous improvement and transformation persists.
- Production Energy Efficiency
- Information, Document, and Archive Management
- Carbon Emission Management
- Real-Time Visitor Segmentation
- Customer Feedback and Analysis
In summary: While core areas of digitalization such as energy efficiency are rapidly becoming standard across the sector, fields like digital documentation and process management remain open to innovation and present ongoing investment opportunities.
The Future Strategy for Retail & FMCG:
Sustainability, People, and Technology at the Heart of Competition
The decisions and votes of industry professionals clearly show that growth in Retail & FMCG is only possible through a sustainable and people-centric digital transformation. On this journey, technology must be positioned not just as a tool, but as the core of the business model—playing a key role in creating corporate value across every area, from HR to production lines, customer engagement to sustainability.
Pit Team
Discussion