In the second gathering of the PitStop event series organized by PitGrowth, six innovative technology companies and 60 corporate company representatives came together. This session focused on technologies that empower the customer journey through data, helping companies better understand their customers and take the right steps forward.
We introduced six different technologies focusing on behavior analysis, segmentation, customer experience, gamification, guidance, and insights to enable corporate company representatives to take concrete actions. This event provided an unmissable opportunity for firms looking to increase customer loyalty with data-driven strategies.
Priorities for Corporate Participants Regarding Their Customers
In one-on-one surveys conducted before the session, valuable feedback was gathered from corporate representatives about the priorities for their customers. Here are the standout features and differentiators in the customer journey from this event;
- Using mobile trace technologies to understand customer behavior - 73.8%
- Real-time visitor segmentation - 46.7%
- Enhancing customer experience in stores using holograms - 20.6%
- Using gamification to keep customers engaged and enhance the experience - 61.7%
- Guiding customers to the right products with the right questions - 56.1%
- Listening more to customers through feedback and analysis - 78.5%
We can also share that following the session, 10 different corporate companies began discussions with the technology companies.
The 6 Technology Companies That Presented:
Veloxity
Customer DNA through mobile trace technology
Veloxity is a marketing technology and data analytics company specializing in transforming mobile footprints into real-life consumer behavior insights.
Segmenthub
Real-time visitor segmentation
SegmentHub is a platform that analyzes customer data to help businesses better understand their target audience and create personalized marketing campaigns. With a user-friendly interface and powerful analytics tools, it enables businesses to develop data-driven strategies.
Proto Hologram
Holographic customer experience
Proto Hologram is a platform offering advanced hologram technology. Enabling real-time 3D holographic imaging, it provides innovative solutions for various fields such as personal communication, education, entertainment, and marketing.
Inooster
Gamified customer experience
Inooster is a platform offering solutions in gamification, loyalty management, and increasing customer engagement. Helping businesses better understand their customers and enhance their participation, Inooster improves customer experience with motivational techniques.
Poltio
Guided sales in the customer journey
Poltio is a platform that allows users to create surveys, quizzes, and interactive content. Providing opportunities for data collection, analysis, and engagement, Poltio allows businesses and individuals to easily share content and reach broad audiences.
Artiwise
Customer feedback and analysis
Artiwise is a platform offering text analysis and data processing solutions using artificial intelligence and natural language processing (NLP) technologies. It helps companies make sense of large amounts of data, analyze it, and make strategic decisions. Artiwise processes text-based data like social media, surveys, and customer feedback, enabling users to perform sentiment analysis, topic modeling, and text classification.


Discussion